I will be using the pen-name "Philip Poolman" officially from midnight April 1st. Whilst I had no issue with using my family name, I was advised for marketing reasons that my birth surname of "Pugh" did not have much international appeal. Many people outside the UK have pronounced it "Pugg".
Note that I will continue to use my birth name of "Pugh" in all personal or legal matters and I am only allowed to use the name "Poolman" for publishing.
Note that I will also be retaining my messageboard names of M44, Sunny Phil and The Man with the Corrugated Iron Roof.